A high level of after sales service helps with customer retention. This is especially important for small businesses, since individualized customer service is an area where their small size can give them an advantage over larger competitors with a mass-market approach.
Consultation services Sales Forecast Survey has found out that more American especially those that earned high income was going to cause an increase in demand for dog grooming services especially as the intention was to cause their pets to be happier. We have conducted a thorough sales forecast and with our strategic location here in Nevada, we are likely to generate and exceed our target in the first year of business, which we will then use in sustaining and growing our business.
The sales forecast we conducted was jointly carried out by a sales consultant and made use of accurate data so as to be able to correctly predict what we were likely to earn at the end of three years.
Below are therefore the expected sales projections for a three year period conducted on behalf of Petsky Groomers Salon; First Fiscal Year-: It should be noted that the above sales projection were conducted based on certain factors like lack of competitors and positive economy.
Should a new competitor arrive or the economy changes for the worse or even better than what it is currently on, it would affect the sales projections and cause the figures to either increase or decrease. Marketing Strategy and Sales Strategy Marketing is a dual sword for any business because it not only generates revenue for the business and sustains the business; it also inadvertently creates publicity for the business during the course of advertisement.
This is why every business that intends to succeed pays serious attention to its marketing strategies and ensures that it picks the ones that are most suitable for the business.
Before we draft our marketing strategies, we intend to first conduct a survey on the market so as to understand our target market better and draft the best strategies that would be able to not only penetrate the business but also bring in customers as well. It is for this purpose that we hired the services of a reputable marketing consultant mobile pet grooming service swot analysis plus business plan understands the industry thoroughly and knows what strategies would best suit us moving forward as a business.
The survey was conducted based on information and data gotten from similar start-ups here in Nevada and in the whole of California as well. Our marketing team has also been empowered to draft and review each strategy and ensure that they are in tune with our overall corporate organizational goals.
We have also incorporated the use of technology into our strategies so as to be able to reach a wide segment of the market. Below are the marketing strategies we intend to adopt at Petsky Dog Groomers Salon; Ensure that we place advertisements in local newspapers and magazines as well as on radio and television stations Engage in direct marketing Pass out fliers and handbills in conspicuous and strategic places Advertise our pets grooming business via our social media platforms on Facebook, Twitter and Instagram Ensure that we are listed in offline as well as online directories Throw a pet themed party at our grand opening launch so as to create and generate interest here in Nevada — California Pet Grooming Business Plan — Publicity and Advertising Strategy Even though Petsky Groomers Salon is a standard pets grooming business that offers the best care to pets, we would need to still engage in publicity especially if we intend for our business to achieve its intended goals and objectives and boost its bottom line for future sustainability.
We know how good publicity is for our business and we intend to use it effectively in penetrating the market here in Nevada — California for the growth of our business.
To this end, we have hired a reputable publicity consultant here in Nevada who is quite skilled and understands the pets industry well to help us draft effective strategies that we can use in creating the needed awareness for our pets grooming business here in Nevada — California.
The strategies have combined several factors in ensuring that we use only what would be best for our business in the long run.
Therefore the following strategies below are what we intend to use in promoting Petsky Groomers Salon to our customers.
Ensuring that we place adverts in relevant media such as newspapers, magazines and on local radio and television stations. Attending pet events and fairs and networking with other pets businesses as well as pet owners Ensure that our fliers are properly distributed in conspicuous target locations Place attractive and colorful Petsky Groomers Salon flexi banners in conspicuous locations Leverage on our social media platforms such as Facebook, Instagram, Twitter and LinkedIn by throwing up contests that will get the audience and keep them interested.
Create an interactive and colorful website that is user-friendly Our Pricing Strategy Determining what prices to set for all the services that would be offered at Petsky Groomers Salon will depend on a whole lot of factors, such as location, overhead and running expenses.
Our intention is to break into the market first and so we would slightly lower our prices for all the products we intend to sell and services we intend to offer for the first 6 months of operation, so as to bring in more customers as well as increase awareness for our salon.
We have critically looked at the prices we intend to offer and have seen that even though they would lower our margins a bit, we would not be running at a loss throughout this period. Payment Options Because we offer different services in addition to our core service, we are aware of the fact that our customers will have different payment preference for the different services and so we have created several payment platforms to accommodate this fact.
Therefore the payment options that will be made available in our salon are; Cash payments Payment via Point of Sale POS Machine Payment via check The above payment platforms are those that would be very convenient for all our various customers here in Nevada — California, and would be without any hitches.
Start — Up Expenditure Budget In starting and setting up a pets grooming business, we expect to spend the bulk of our capital on leasing a place, renovation, paying employee salaries as well as paying utility bills; this is because we intend to run a standard pet grooming salon here in Nevada — California for our clients and their pets.
The bulk of the start-up capital will be used to lease a facility, pay employees and purchase the necessary tools and equipment that will make sure we attain our desired goals and objectives. She is not only a lover of pets but a strong business woman who has all it takes to bring the business to its intended goals and objectives.
Collins has decided not to go for any external partnership for her pets grooming business and so would seek for loans from these three major sources; The three major areas that we intend to generate our start-up capital from are; From personal savings Source for soft loans from family members and friends Apply for loan from commercial bank N.
Pet Grooming Business Plan — Sustainability and Expansion Strategy It is vital that any business that intends to make profit and compete against its competitors in the industry draft sustainability strategies that would ensure that it remains in business for a long time to come.Here is a SWOT analysis example (Strengths, Weaknesses, Opportunities, Threats) for a small business working on developing a marketing alphabetnyc.com small business used in this example is a dog grooming business.
(See How to Do SWOT Analysis for Your Business for details on what SWOT analysis is and how best to use it for business planning.).
SWOT Analysis Example for Delightful Dog Grooming. SWOT Analysis for Mobile Pet Grooming. Small service businesses are truly the backbone of the economy, and mobile pet grooming is a great example of one of those types of service .
SWOT analysis of a dog grooming business. If you plan to turn your love for dogs and your passion for taking care of them into a business, you’ll need to make sure you plan ahead and see whether or not there’s a gap in the market.
But we plan to find out what the other business's service involves and combine it with what people expect in a dog grooming service.
We will then use this information to ensure we provide the highest quality service, covering all and more of what is expected, at the lowest price possible. Our Mobile Pet Grooming Service SWOT Analysis will provide you with the comprehensive documentation that you will need in order to determine the strengths, weaknesses, opportunities, and threats that your business will face as your develop or expand your business operations.
Our product also includes a full business plan specific for a Mobile Pet Grooming alphabetnyc.com: A strategic plan developed out of a SWOT analysis will, for example, use a strength in staff expertise by exploiting an opportunity to help a major customer with technical problems.