Jetblue case study

It distinguishes itself by offering in-flight entertainment and other amenities. InJetBlue experienced the profit hit due to the increasing jet fuel costs.

Jetblue case study

The pilot informed ATC and the plane was vectored over to the Long Beach airport where it did a low flyby, so JetBlue maintenance personnel could look at the problem.

They were able to confirm that the nose gear had rotated to a position of about 90 degrees out of line to where it should have been. That is why the gear could not be retracted into the wheel well.

The intended destination of the flight was New York Kennedy. Obviously it could never fly that far with the landing gear extended, Jetblue case study the pilot had no choice but to fly in the Los Angeles Area for about 3 hours to burn off the weight of the major portion of fuel on board there is no ability to dump fuel, on the A He had to do that to reduce the weight of the airplane so that it could be landed at the slowest possible speed.

To reduce the risk of the nose gear structure breaking loose, which would lead to more damage to the aircraft and increase the risk of fire, it would also be necessary to land without putting anymore weight on the nose wheel structure than absolutely necessary, and to delay its actually touching the runway for as long as possible.

I presume the pilot located passengers and their carryon bags as far aft as was feasible, so that when the plane touched down, the center of gravity being further aft helped to accomplished that objective.

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To keep the nose gear from touching the pavement for as long as possible after the main gear contacts the runway, the pilot on some planes like Boeing or Douglas airliners might employ a non-standard technique of trimming the horizontal stabilizer towards the nose up position, during the actual landing flare, until it will go no further.

Then, as the nose began to drop, he would hold it off even longer with the elevators, until they too were pulled back to the full nose up position. That is a very difficult maneuver however, especially since pilots are not given simulator time to practice it.

The danger lies in the pilot running out of any pitch control at all, before he has gently lowered the nose gear to the runway. If he does run out of pitch control prematurely, the nose gear may impact with too much downward force, and that would significantly increase the risk of its breaking off and causing additional damage to the plane.

Captain Scott Burke proved to have the required skills; no one could have improved on that performance. He stopped right on the center line of that 12, foot runway 25Lwhich was not an "auxiliary" runway, as one Sacramento TV News station claimedwith plenty of room to spare.

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Best of all, the nose gear did not break loose. A split second before the nose gear touches the runway The rear-most tire is dragging and about to catch fire Rear tire is now on fire from friction generated heat Investigation photos show the damage was limited to tires and rims only I believe this is at least the seventh case of this type of accident there may be even more than thatwhere the nose gear rotates to a position of 90 degrees, from where it should be, when the gear is down for takeoff and landing this kind of problem could never happen on a Boeing airlineronly the French come up with designs like that.

Jetblue case study

Same kinds of ECAM warnings, when the landing gear was lowered. That plane was finally forced to land with the nose gear rotated 90 degrees out of line.

America West Airlines did not choose to heed that bulletin, and the emergency landing was the result.

Jetblue Case Study JetBlue is a low-cost domestic airline in the United States that utilizes a combination of low-cost and value-added differentiation as its market strategy. From its launch in February to the time of the case, the airline grew to become the 11th largest . Questions about a case study solution, please e-mail me at "admin at MBAcasestudysolutions dot com". The crisis: JetBlue's operations collapsed after an ice storm hit the East Coast of the U.S., leading to 1, cancelled flights in just five days. How JetBlue responded: CEO David Neeleman never.

Analysis of the previous cases revealed " A small offset was found in the steering control valve. It appears that though the problem is rather rare, it does have to do with that particular design of the steering control module.

The BSCU would have then commanded a small rotation of the nose wheel to check for proper movement. Any disagreement between the commanded position and actual position of the nose wheel would have deactivated the nose wheel steering. However, if hydraulic pressure had bypassed the steering control valve, there would have been continued pressurization to the servo valve, and because of the servo valve's inherent offset, in-flight rotation of the nose wheels.

Procedures existed for removal of hydraulic pressure from the steering control module. However, once the nosewheel strut had deflected 90 degrees, the centering cam would have been rotated to a flat area, and would have been incapable of overriding the 3, PSI hydraulic system, and returning the nose wheels to a centered position.

Jetblue case study

Those ADs were issued in All airlines had to comply with them within 12 months time. Then, it happened again on November 21, This time the airline was United.A case study presentation on Strategic Management in JetBlue airways in book of Strategic Management by Michael A Hitt Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

Today, shortly after takeoff from the Bob Hope Burbank airport, a JetBlue A was unable to retract its nose gear. Ready to get started? Let’s go! Introduction: Why You Need Good Email Subject Lines. Did you know that 47% of email recipients open email based on the subject line alone?

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